This franchise is here to stay, it has a big cultural impact, and that impact will only continue to increase over the years.īe sure to check back here soon, dear readers, for more updates, reviews, and box office news. For now, Avatar: The Way of Water is another historic release from Cameron and it has already proven doubters wrong. MORE FROM FORBES 'Avatar 2' Tops 'Spider-Man' Sequel As 6th Highest Grossing Film By Mark Hughesīut that’s a task for another day, so I’ll be back with that discussion later. The evidence is clear and undeniable now, and it’s worth diving into to really figure out at some point. No, any denial of Cameron’s uniqueness in this regard or that it’s something special about his films in particular, is just resentment and sour grapes. It’s not just that they were successful or that they met the thresholds of the all-time charts, it’s that they were so far beyond what anything else accomplished right up to today, with only a very few movies capable of such overwhelming embrace by audiences and critics.īesides Avengers movies, nothing else consistently performs at record-setting levels, and only two of those Avengers films - Avengers: Infinity War and Avengers: Endgame - played at the hyper-elite $2+ billion level. Do I need to say it again? Cameron is going to have four of the five highest-grossing movies of all time, at a level far beyond most any other films’ ability to compete. Plenty of filmmakers consistently turn out such content and are widely hailed for their efforts and their results.īut they still don’t manage the level of combined success, acclaim, and love enjoyed by so many of Cameron’s films.
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Plenty of other films are full of terrific genre storytelling wrapped in amazing visual effects, grand spectacle, popular franchises and performers, and benefit from convenient timing and social conditions.
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Trying to answer with generalities and this or that broad example of genre plus budget plus timing, or any other mixture of external and impersonal factors unrelated to the films’ content and Cameron’s filmmaking, is inevitably going to fail as an explanation. MORE FROM FORBES Review: 'Avatar: The Way Of Water' Is 2022's Biggest, Most Ambitious Film By Mark HughesĪt what point do we stop ignoring it as coincidence or some other external factors, and start discussing the question, “What is it about James Cameron’s films that speak so consistently strongly to large audiences across the entire planet? What is different in his filmmaking, his themes, his stories, that makes him particularly unique in this regard?” No other filmmaker has come close to this level of success - critically and financially, simultaneously - and especially in such a relatively short period of time. So as I’ve said before, by sometime around February of 2025, James Cameron will almost certainly have four of the top five highest grossing movies of all time.
Which will most likely happen just ahead of Avatar 3’s arrival in 2024, and that film will itself climb those same all-time box office charts and wind up sitting somewhere in the top five, probably the top four, alongside Cameron’s Avatar, Avatar: The Way of Water, and Titanic.
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So even if Avatar: The Way of Water doesn’t make it past $2.3 billion - and even if it surprisingly winds up shy of $2.2 billion - I have little doubt that the sci-fi sequel will eventually inevitably pass Titanic’s box office results to become the third-highest grossing movie in cinema history. MORE FROM FORBES Oscars Snub Black Cinema, Filmmakers, And Leads In 2022 Nominations By Mark Hughes And if history has taught us anything, it’s that rereleased Avatar movies perform big. Likewise, I expect a rerelease in 2024 ahead of the arrival of Avatar 3 at Christmas that year. It’s also likely that Avatar: The Way of Water will wind up getting at least one rerelease, be it later this year or next year, probably with additional never-before-seen footage. So it’s still possible that other challengers will stall or perform in ways that don’t pull much audience from Avatar 2, and it’s even possible the film will go wider again if theaters see a decline in weekly box office as other movies take up more of their screens. But hopefully we’ve all learned by now never to underestimate a James Cameron movie.
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